Privacy policy

Last updated: August 23, 2026

Elorhia operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Elorhia is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, transaction details, payment confirmation and other payment-related information necessary to process your purchase.
  • Account information including your username, password, preferences and settings.
  • Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
  • Communications with us including information you provide when contacting our customer support team.
  • Device information including information about your device, browser or network connection, IP address and other identifiers.
  • Usage information including information about how and when you interact with or navigate our Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, make a purchase, contact us or otherwise provide us with your personal information.
  • Automatically through the Services, including through your device and the use of cookies and similar technologies.
  • From our service providers who help us operate our store, process payments, fulfil orders, provide customer support and deliver other services.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing and Improving the Services

We use your personal information to process payments, fulfil orders, arrange shipping, manage returns and refunds, maintain your account, remember your preferences and provide you with a better shopping experience.

Marketing and Advertising

We may use your personal information to send marketing and promotional communications, where permitted by applicable law. You may opt out of marketing emails at any time by using the unsubscribe link included in our emails.

Security and Fraud Prevention

We use personal information to help provide a secure shopping experience, process transactions, detect and prevent fraudulent, illegal or malicious activity and protect our Services and customers.

Communicating with You

We use your information to respond to enquiries, provide customer support and communicate with you regarding your orders, account or other customer service matters.

Legal Reasons

We may use or disclose personal information where necessary to comply with applicable laws, respond to valid legal requests, resolve disputes, enforce our policies or protect our rights, customers and Services.

How We Disclose Personal Information

We may disclose personal information in certain circumstances, including:

  • With Shopify and other service providers who help us operate our store and provide services such as payment processing, data analytics, customer support, fulfilment and shipping.
  • With business and marketing partners where necessary to provide marketing services or advertising, subject to applicable law and your available privacy choices.
  • When you direct, request or consent to the disclosure of your information, such as when providing information necessary to ship an order or use third-party services.
  • In connection with a business transaction, legal obligation or to protect the rights, safety and security of Elorhia, our customers or others.

Relationship with Shopify

Our store is powered by Shopify. Shopify may collect and process personal information about your access to and use of our Services in order to provide and improve its services.

Information you submit through our store may be transmitted to and processed by Shopify and other service providers located in countries outside your country of residence, where necessary to provide and improve our Services.

You can learn more about how Shopify handles personal information by reviewing the Shopify Privacy Policy.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our Services, improve website performance and support marketing and advertising activities where permitted by law.

Depending on your location, you may have choices regarding the use of certain cookies and similar technologies.

Third-Party Websites and Links

Our Services may contain links to websites or services operated by third parties. If you follow a third-party link, we recommend reviewing that website's privacy policy and terms. Elorhia is not responsible for the privacy practices or content of third-party websites or services.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to provide our Services, fulfil legal obligations, resolve disputes and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • The right to request access to personal information we hold about you.
  • The right to request correction of inaccurate personal information.
  • The right to request deletion of personal information, subject to applicable legal requirements.
  • The right to request a copy or portability of certain personal information.
  • The right to object to or restrict certain processing of your personal information.
  • The right to withdraw consent where we rely on consent to process your personal information.
  • The right to opt out of certain targeted advertising or marketing activities where applicable.

To exercise any applicable privacy rights, please contact us at hello@elorhia.com.

We may need to verify your identity before processing your request.

Managing Communication Preferences

You may opt out of marketing emails at any time by clicking the unsubscribe link included in our marketing communications. Please note that you may still receive non-promotional communications relating to your orders, account or customer service enquiries.

Complaints

If you have concerns about how we process your personal information, please contact us first at hello@elorhia.com so that we can try to resolve your concern.

Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection authority.

International Transfers

Your personal information may be transferred to, stored or processed in countries outside the country where you live. Where required by applicable law, we will take appropriate steps to ensure that such transfers are carried out in accordance with applicable data protection requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements or legal obligations. When we make changes, we will update the "Last updated" date at the top of this page.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices or your personal information, or if you would like to exercise any applicable privacy rights, please contact us:

ELORHIA
2 Send Road, Reading RG4 8GZ, United Kingdom
Phone: +44 7714 611504
Email: hello@elorhia.com

For the purposes of applicable data protection laws, Elorhia is the data controller of your personal information.